Brands

Endurance is our all-round performance brand. This includes sportswear for all activities and for men, women and junior. The brand focuses on quality products within running, fitness, cycling, compression, shoes and gear.

Our Athlecia collection is a range of utility fashion items for women. A mix of feminine sportswear and casual clothing developed within a multi-functional design universe, where each style is carefully engineered to serve multiple purposes.

Q by Endurance is a collection honoring the beauty of the female body shape. Our aim is to combine shape and feminine appearance for women to feel comfortable and beautiful while being active. Curves should never limit a woman’s style. Size is not an obstacle for enjoying a great workout.

Therefore, the Q collection by Endurance is designed with the desire to allow curvy women to feel good while working out.

Elite lab is sportswear designed and developed in Denmark. The concept focuses on product innovation and the latest technology in functional sportswear. The collection offers a range of products made of durable materials and designed with a focus on comfort, functionality and detail.

Elite Lab products are tested and developed in close collaboration with our Elite Lab Test Team.

Established 1982 in Sweden the Company instantly became instrumental in the creation of a new generation of Free riders who rode their skies with freedom and lived to challenge the outer limits. Almost forty years ago SOS was founded,  we want to continue the ride of dedication, innovation, inspiration, and performance which was the fundament of the brand forty years ago.

The Mountains, an innovative attitude and tradition inspire us as well as the value by today´s best technical standards and styling.

Whistler is Sports Group Denmark’s outdoor brand. This collection carries a comprehensive range of outdoor essentials for men and women who want to be active all year round.

In our collections you will find an abundance of technical details and features designed for utmost convenience and an effortless feel during outdoor activities

SLOPE is designed to cater to the needs and styles of both new beginners and experienced skiers. We aspire to be your go-to brand, offering cool and timeless pieces at affordable prices that surpass your expectations for great ski gear—both in performance and style.

The clean styles and bold colors cater to those who embrace the individual look by mixing and matching to create a unique statement on the slopes.

Les Arcs is a collection of casual clothing for teens designed in Denmark. The design is unisex and consists of a mix of sportswear and fashion items within a multi-functional design universe.

It boasts a minimalist aesthetic, making it versatile in any wardrobe. With its cool look, it makes you feel on top of the world.

Cruz includes a large range of swimwear and leisurewear for men and women. Here you find a classic cut combined with great fitting. Cruz is cool trendy designs and nice details. In Cruz’ collections you also find shoes, sandals and gear.

International leader in badminton equipment founded Taipei, Taiwan in 1968. We are dedicated to making badminton faster, stronger, and loved by more people around the world, with the most advanced technologies we put on badminton rackets, footwear, apparel, and badminton-specific accessories.

Founded in Lyon, France 1875, Babolat invented racket strings and is the oldest company specializing in racket sports.

Today, Babolat can be found in more than 100 countries, 20.000 sporting goods stores and 20.000 partner clubs. Babolat offers a complete range of products for tennis and badminton players, with an offer to suit every style of play.

MIZUNO is a brand who is passionate about sports. Always by the side of people and constantly inspiring them. They create products to motivate, assist and support those who continue on with their Sports Journey.

CMP is an Italian multi sports brand. The brand offers great quality with focus on design, great colours and nice light qualities in the fabric.

You find clothes and accessories for your outdoor life all year long. The collection contains everything from skiing jackets to footwear and backpacks.

Zanier is one of the world’s leading companies within gloves. Zanier’s products are top quality with focus on functionality and durability.

Zanier has one of the largest selections of Gore-tex gloves in the world.

GOLA has a very humble beginning and was born in 1905 in a small factory in central England. Today, we have customers across the globe and are famous for our selection of trainers, plimsolls and bags.

We proudly combine British heritage with contemporary designs by merging original Gola styles with the latest trends.

Fort Lauderdale combines a classical design with college fashion primarily for men. Here you will find a wide selection of leisurewear such as polos, sweatshirts, t-shirts, cargo pants and shoes designed with a big focus on quality and great details.