TIMELINE
March 2024
Opening of showroom in Paris
Nov 2023
Brands Slope and Les’arcs are launched
Juni 2023
autostore in the new logistic center goes live
Maj 2023
Opening of new 24000 sqm logistic center
in Silkeborg
Maj 2023
Clarks is added to the port folio
April 2022
Lotto Sport is added to the port folio
January 2022
We open a new office in Amersfoort, Netherlands
October 2021
We open a new office in Salzburg, Austria
May 2021
We open a new showroom in Stockholm, Sweden
May 2021
SOS IS ADDED TO OUR BRAND PORTFOLIO
December 2020
We open a new head quater for Racket Group in Frederikshavn, Denmark
September 2020
WE RECEIVE THE BUSINESS AWARD FOR COMPANY OF BUSINESS
December 2019
WE RECEIVE THE BØRSEN GAZELLE AWARD
November 2019
North Bend is added to our brand portfolio
September 2019
We receive the business award
for Company Of Success
May 2019
We open an office in Munich, Germany
March 2019
ELITE LAB IS ADDED TO OUR BRAND PORTFOLIO
March 2019
WE GET THE SALES RESPONSIBILITY FOR Babolat
March 2019
We TAKE OVER THE DANISH BADMINTON BRAND FZ FORZA
January 2019
Weather Report IS ADDED TO OUR BRAND FAMILY
December 2018
We receive the Børsen Gazelle Award
November 2018
We get the sales responsibility for the
internationally-known shoe brand KangaROOS
August 2018
We move into our new HQ in Silkeborg containing brand new offices and a showroom of 3.300 sqm
May 2018
Kawasaki IS ADDED TO OUR BRAND PORTFOLIO
May 2018
Virtus IS ADDED TO OUR BRAND PORTFOLIO
March 2018
Björn Borg Footwear, Gaastra and New Zealand Auckland ARE ADDED TO OUR BRAND PORTFOLIO
December 2017
We receive the Børsen Gazelle Award
December 2017
We receive the Danish Fashion Award
November 2017
Q by endurance IS ADDED TO OUR BRAND PORTFOLIO
September 2017
Japanese Mizuno IS ADDED TO OUR BRAND PORTFOLIO
May 2017
WE START TO SELL VICTOR Badminton in Denmark and Norway
May 2017
OUR BRAND Endurance Athlecia IS BORN
November 2016
We recieve The Trade Council’s Entrepreneurial Award (Vækstiværksætterpris 2016)
September 2016
We open an office in Aalborg, Denmark
June 2016
Sports Group Denmark gets a new professional Board of Directors
May 2016
The brand Coolknot is added to our brand family introducing a fun, new and cool way to tie your shoes
April 2016
We open an office in Finland
December 2015
Our brand Storm is added to our portfolio
October 2015
The brand Halo is included in our brand portfolio
June 2015
We move to a new office in Ikast, Denmark
March 2015
The outdoor gear brand Mols is added to our range of brands
May 2014
Our office in Norway opens
April 2014
Fort Lauderdale brings cool college fashion into our brand portfolio
January 2014
We start to sell the Austrian brand Zanier
January 2014
Our office in Copenhagen opens
September 2013
Our brand Cruz is born
September 2013
We start to sell the Italian brand CMP
January 2013
Three new brands: Graffiti, Vertical and Endurance are added to our brand portfolio
November 2012
Our office in China opens
October 2012
We start to produce clothes under our first brands ZigZag and Whistler
September 2012
Our first office in Ikast opens
August 2012