TIMELINE

March 2024

Opening of showroom in Paris

Nov 2023

Brands Slope and Les’arcs are launched

Juni 2023

autostore in the new logistic center goes live

Maj 2023

Opening of new 24000 sqm logistic center
in Silkeborg

Maj 2023

Clarks is added to the port folio

April 2022

Lotto Sport is added to the port folio

January 2022

We open a new office in Amersfoort, Netherlands

October 2021

We open a new office in Salzburg, Austria

May 2021

We open a new showroom in Stockholm, Sweden

May 2021

SOS IS ADDED TO OUR BRAND PORTFOLIO

December 2020

We open a new head quater for Racket Group in Frederikshavn, Denmark

September 2020

WE RECEIVE THE BUSINESS AWARD FOR COMPANY OF BUSINESS

December 2019

WE RECEIVE THE BØRSEN GAZELLE AWARD

November 2019

North Bend is added to our brand portfolio

September 2019

We receive the business award
for Company Of Success

May 2019

We open an office in Munich, Germany

March 2019

ELITE LAB IS ADDED TO OUR BRAND PORTFOLIO

March 2019

WE GET THE SALES RESPONSIBILITY FOR Babolat

March 2019

We TAKE OVER THE DANISH BADMINTON BRAND FZ FORZA

January 2019

Weather Report IS ADDED TO OUR BRAND FAMILY

December 2018

We receive the Børsen Gazelle Award

November 2018

We get the sales responsibility for the
internationally-known shoe brand KangaROOS

August 2018

We move into our new HQ in Silkeborg containing brand new offices and a showroom of 3.300 sqm

May 2018

Kawasaki IS ADDED TO OUR BRAND PORTFOLIO

May 2018

Virtus IS ADDED TO OUR BRAND PORTFOLIO

March 2018

Björn Borg Footwear, Gaastra and New Zealand Auckland ARE ADDED TO OUR BRAND PORTFOLIO

December 2017

We receive the Børsen Gazelle Award

December 2017

We receive the Danish Fashion Award

November 2017

Q by endurance IS ADDED TO OUR BRAND PORTFOLIO

September 2017

Japanese Mizuno IS ADDED TO OUR BRAND PORTFOLIO

May 2017

WE START TO SELL VICTOR Badminton in Denmark and Norway

May 2017

OUR BRAND Endurance Athlecia IS BORN

November 2016

We recieve The Trade Council’s Entrepreneurial Award (Vækstiværksætterpris 2016)

September 2016

We open an office in Aalborg, Denmark

June 2016

Sports Group Denmark gets a new professional Board of Directors

May 2016

The brand Coolknot is added to our brand family introducing a fun, new and cool way to tie your shoes

Storm
April 2016

We open an office in Finland

December 2015

Our brand Storm is added to our portfolio

Storm
October 2015

The brand Halo is included in our brand portfolio

Mols

June 2015

We move to a new office in Ikast, Denmark

March 2015

The outdoor gear brand Mols is added to our range of brands

Mols

May 2014

Our office in Norway opens

April 2014

Fort Lauderdale brings cool college fashion into our brand portfolio

Fort Lauderdale

January 2014

We start to sell the Austrian brand Zanier

Zanier
January 2014

Our office in Copenhagen opens

September 2013

Our brand Cruz is born

Cruz

September 2013

We start to sell the Italian brand CMP

CMP

January 2013

Three new brands: Graffiti, Vertical and Endurance are added to our brand portfolio

Graffiti Vertical Endurance
November 2012

Our office in China opens

October 2012

We start to produce clothes under our first brands ZigZag and Whistler

Zig Zag Whistler
September 2012

Our first office in Ikast opens

August 2012

Sports Group Denmark is founded by Bjarne Jeppesen