Privacy Policy

The website is owned and operated by Sports Group Denmark A/S, Skærskovgårdsvej 5, 8600 Silkeborg, Denmark

For the purpose of compliance with the applicable data protection regulations, Sports Group Denmark A/S is the data controller with respect to the personal data covered by this Privacy Policy.



Our online forms
On our website you can find online contact form. If you submit such form, we will collect the personal data submitted by you. We do this in order to answer your request.

If your request concerns another Sports Group Denmark company we may share your information and – if necessary – collect additional information from said Sports Group Denmark company. For example, if you request access to your personal information regarding our subsidiary Racket Group, we will exchange information about you with Racket Group in order to answer your request.

Business partners
In order to communicate with our business partners, including in order to promote Sports Group Denmark, we process their contact information.

Optimising our website
In order for us to be able to optimize our website and provide you with requested features, our website uses cookies from Google Analytics to track our website visitors’ browsing behaviour. These cookies collect information such as IP addresses, browsing ID as well as device and browser characteristics.

You can deactivate the use of cookies from Google Analytics here: and you can read more about our use of cookies here.



Processing of personal data submitted by you through an online form is based on your consent, cf. GDPR article 6, 1 (a). You have the right to withdraw your consent at any time. In such case Sports Group Denmark can be contacted on

Processing of personal data relating to our business partner relationships is based on our legitimate interest in communicating with them, including promoting Sports Group Denmark, cf. GDPR article 6, 1 (f).

Processing of personal data collected through cookies used for retargeting and other marketing activities is based on your consent, cf. GDPR article 6, 1 (a). You have the right to withdraw your consent at any time by deleting and deactivating cookies. Please find more information in our Cookie Policy.

Processing of personal data collected through cookies used for analytics and development of the website is based on our legitimate interest in knowing and improving our business, cf. GDPR article 6, 1 (f).



We only store your personal data for as long as it’s necessary to fulfil the purpose for which they were collected or to comply with regulatory requirements. 


You are welcome to contact Sports Group Denmark if you want information about which data is being processed about you and for which purposes. This is also the case if you want to rectify, restrict or delete personal information. Whenever Sports Group Denmark processes your personal data, by automated means based on your consent or based on an agreement, you have the right to receive a copy of your data transferred to you or to specific recipient. Furthermore, you are entitled to object to the processing of your personal data on certain grounds, e.g. data processed for direct marketing purposes, including profiling.

If you wish to complain about how we handle your personal data, please send us an email.