About Us

At Sports Group Denmark we design, produce and distribute sportswear, casual clothing, accessories and footwear. With a total of 26 different brands, each specialized within their certain field, we now meet the indoor and outdoor apparel needs of the entire family 365 days a year.

FUNCTIONAL, FASHIONABLE AND AFFORDABLE!

All collections are created by our design team in Denmark. We work closely with our overseas partners to seek out the newest and most innovative materials, in order to develop items that are highly functional and comfortable, yet trendy, and offered at the best possible prices. Our designs are always high quality, fashionable and very affordable.

Our comprehensive range of products is available via large sportswear chains, as well as individually specialized retailers, in more than 10 different countries in Europe.

AN EXTRAORDINARY COMPANY

Sports Group Denmark was founded in 2012 by owner and CEO Bjarne Jeppesen, a Danish innovator and entrepreneur. With more than a decade’s experience in business management and sportswear development from previous leading positions in Hong Kong based apparel companies, Bjarne set out on a journey to create a sportswear development- and distribution company that would stand out. The goal was to provide great quality sportswear at affordable prices. High quality and low prices don’t always go hand in hand, but Bjarne knew exactly how to build the required setup that would enable this, and he therefor put a huge effort to achieve his goal. It’s fair to say his efforts bore fruit – fast! Soon the company started to grow – each year exceeding expectations and expanding staff and product range to what it is today. We now have established several offices in Denmark as well as offices in Norway, Finland and in our primary production country, China.

The industriousness and innovative mindset with which Bjarne started Sports Group Denmark is reflected in each employee throughout the company. Every year new ambitious goals are set, and everyone works tirelessly and dedicated to reach them, if not exceed them, which has brought several awards to the Sports Group mantel, for both outstanding results and excellent management.

BOARD OF DIRECTORS

As per June 2016 sports group denmark’s board of directors consists of:

Bjarne Jeppesen

Bjarne Jeppesen

CEO, Sports Group Denmark

Member of the Board of Directors since 2012

Mark Christiansen

Mark Christiansen

Sales Director, Sports Group Denmark

Member of the Board of Directors since 2013

Jan Jakobsen

Jan Jakobsen

CEO, Bloomingville

Member of the Board of Directors since 2016.

Chairman of the Board, formerly A-Tex and ISS. Now CEO in Bloomingville.

Dan Højgaard Jensen

Dan Højgaard Jensen

Partner in Industri Udvikling

Member of the Board of Directors since 2016

Kasper Philipsen

Kasper Philipsen

CEO, DK Company Vejle

Member of the Board of Directors since 2016

DK Company, co-owner and CEO in the Vejle branch of DK Company.