Our Role & Responsibility
“Every choice has an impact. We choose first and foremost to be a responsible company.”
WE BELIEVE in
We have a responsibility for our surrounding environment.
We are deeply aware of this, and that’s why we choose, first and foremost, to represent being a responsible company – in our decision makings and actions. We want to promote responsible manufacturing, green investments, and social development to benefit our global society.
Sustainability is a complex size. There are many aspects of social, environmental, and economic impacts, and there are many processes involved with manufacturing.
Everything from the cultivation of raw material, production, end-use, disposal, or recycling have a crucial impact on the environmental, social, or economic surroundings – even the “greenest” material can harm our society if we repeatedly have to replace the product. Or, even the most trustworthy supplier can experience some challenges within sustainable dimensions. So what is right to do in such a case – what is the responsible choice? To find another supplier or support your existing supplier in overcoming the challenge?
The responsible choice is to understand, evaluate, and invest in the action that will benefit most in terms of social, environmental, and economic impacts.
Therefore, we believe a holistic perspective encompasses both social, environmental end economic concerns, and this we demonstrate in our business behavior – in our day-to-day practice and when we plan for the years ahead.
We care about the products we produce. Therefore, we focus not only on the materials we choose for the product in use but also on the years we put the product into use.
We care about our responsibility all way around, and because we care, we can create some distinctive products, naturally developed and manufactured with a sustainable mindset of nature.
being a reliable company
INTEGRITY IS EVERYTHING
We act with decency, honesty and high moral principles – even when no one is watching. We have high demands, which applies to both ourselves, our suppliers, our manufacturers and our products.
WE DESIGN FOR THE FUTURE
We design and develop affordable products without compromising quality, and we constantly improve the performance and durability of our products.
IT’S NOT THE ABILITIES THAT PROVE WHO WE ARE. IT’S THE CHOICES WE MAKE
We want to be known for our actions rather than our abilities. We want to contribute to sustainable development because it’s the right thing to do – not because it sounds good.
AWARENESS CREATES CHANGE
The first step to creating change is creating awareness. Therefore, we want to talk about the advantages of sustainable production to motivate our employees, encourage our suppliers, and inspire our customers to choose consciously – for the benefit of society and the planet.
about our resources
At Sports Group Denmark – WE CARE
Integrity is everything to Sports Group Denmark. Integrity is to do what is right and conduct our business according to our core values.
At Sports Group Denmark, we pay attention to our environmental and social responsibility as a prerequisite for economic growth and development.
WE CARE FOR OUR EMPLOYEES
We want to promote a healthy work environment and a safe workplace – a culture that cares about our employees’ well-being. Therefore we e.g., provide our internal staff with health insurance and retirement benefits.
WE CARE ABOUT DIVERSITY & INCLUSION
We promote a work culture based on individual freedom, as we firmly believe that with freedom comes responsibility.
We value diversity in people and want to promote an inclusive work environment concerning all individuals – regardless of religion, ethnicity, or sexual orientation. At Sports Group Denmark, we are proud of our healthy work environment based on mutual respect and understanding.
We support every individual’s right to be who they are, and we have a clear policy on discrimination and sexual harassment.
“Being aware and using our resources wisely is a small step towards a greener future.”
WE CARE FOR THE ENVIRONMENT
Denmark is at the forefront of the green transition, and at Sports Group Denmark, we follow in our nation’s footsteps by incorporating environmentally friendly initiatives, and we always strongly encourage our suppliers and partners to adopt green solutions.
In 2018 we built our new headquarter of Sports Group Denmark, which we equipped with less energy-consuming insulation and which benefits from the wind turbines as the primary energy source. For some, it might seem unique, but for us, it’s common sense to utilize the surrounding resources as efficiently as possible.
WE CARE ABOUT CARBON FOOTPRINT
We take climate changes seriously and our co2 emission is a strong indicator of our willingness to contribute to the global climate issues with a particular focus on areas where we will reduce our carbon footprint even further in the future. And that is why we have integrated this as a part of our sustainable strategy.
WE CARE ABOUT LOCAL COMMUNITIES
We feel an obligation to support our surrounding communities – to help where we can.
We, as a company, have a responsibility to involve ourselves locally and support associations that aim to activate both young, old and disabled people through sports.
We, as a sports brand, want to contribute to an active lifestyle that fosters friendship and companionship across cultures in our local sports clubs.
We are proud of the great diversity in our local communities and want to support and encourage sport for everyone continuously. We do this by supporting local sports associations and sports clubs with sponsorships and products. And even further, we offer internships to students as we wish to help our community bring out the talent in everyone.