Our core values

We work Ambitiously

  • We aim high to provide innovation and quality in every aspect of our work.
  • With a passionate and positive mindset,
    we always seek opportunities to advance.

We act responsibly

  • We are respectful and tolerant in everything we do.
  • Trust is the foundation on which we build relations.

We are United

  • We are easy going and together we can solve any challenge.
  • We are helpful and care for each other.
  • With positivity and happiness, we stand united.

At Sports Group Denmark, ESG is not just an option but an actual strategy, it is in our DNA to do things decently. It is integrated into all work functions in the company. Supporting our focus on providing

functional and durable products at a competitive price.

Since the establishment of Sports Group Denmark in 2012, we have had our own office facility in China. Today we have more than 50 colleagues in China. From 2023 we have established an office facility with own employees in Bangladesh.

Despite working across countries daily, we work closely together. At Sports Group Denmark we always have our employees in focus, we care for each other and want to spread happiness and positivity. Together we solve any challenge.